Three Crowns Milk Launches Program To Keep Nigerians Fit While At Home

Coronavirus turned 2020 from a very exciting and hopeful year, to one of staying at home and adhering to the sedentary life of a lockdown all over the world. In Nigeria, as most people continue to work from home and entrepreneurs are evolving to a mostly-digital approach to make ends meet. Nonetheless, staying fit without is very important now that the gyms are closed, and it's hard to resist going to the fridge for a snack every now and then. Many are proffering inventive means to meet an undefined yearning for fitness and weight loss through diet and regular exercise.







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‘’The FASTTEST SHEDDER’’ is a 90-day weight loss reality show for women, incorporating physical training and healthy eating habits, the brand is fighting obesity and spreading a message of hope to people who find themselves in similar circumstances. According to a report by CNN in April, 2020, the TV show, supported by Three Crowns Milk and started in 2015, is Nigeria's first weight-loss reality show and is modeled on the 'Biggest Loser' in the United States. The show airs weekly in a one-hour program on WAP TV, Galaxy, Rave and POP Central.



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There's also a “Three Crowns Fitness Challenge”, an exciting 30-day fitness digital and experiential engagement created for every mum and the family to stay active and imbibe a healthy lifestyle through exercise and eating right, every day. Due to the lockdown, and in the advent of the staying safe at home, the heart-friendly milk, this fitness challenge now features weekly in a live fitness and cardio session on Instagram via https://www.instagram.com/3CrownsMilk/, the program is hosted by renowned fitness coach, Shedams and livestreams at 9am on Saturdays.


A live interactive session on Instagram comprises Questions & Answers from the audience around fitness and diet, aerobics/cardio sequences, stretching and a fitness challenge, where selected participants who meet the criteria can win prizes.















This lockdown is hopefully over after a while but for as long as it lasts, Nigerians can inculcate learnings on losing weight at home, or at least
keeping the weight gain within range; amidst limitation we are all abiding to. More than ever, it is more important to prepare meals and be mindful of nutritional composition while keeping the body as healthy as possible. Who knows, we may end up liking the results and stick to the new lifestyle – the new normal.

How are you keeping fit and staying active during this lockdown? Can you show some of the simple exercise routines you're doing at home?